Dynamics of value co - creation in buyer - supplier relationships
نویسندگان
چکیده
This paper investigates how a service-dominant logic of marketing impacts on the interrelationships between value proposition, value-in-use, and customer perceived value in a dynamic supplier-buyer relationship. Value propositions have different foci which place more or less emphasis on value-in-use. A framework is presented which provides a basis for better understanding the dynamics of value co-creation in business-to-business relationships.
منابع مشابه
The role of attraction and control boundaries in value creation – dyadic exploration of strategic buyer-supplier relationships
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